How to Prove the Value of Your Medical Services

#medicine #marketing
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How a simple infographic makes treatment results more convincing.

Jivi adapted the Functional Independence Measure (FIM) model, which was originally designed for rehabilitation medicine. Now properties can use this tool to improve treatment outcomes, promote their brand, and build stronger guest loyalty. 

Back in 1983, rehabilitation medicine experts developed a circular scale with 18 indicators that measure treatment progress across 6 areas:

  • Self-care
  • Sphincter control
  • Mobility
  • Locomotion
  • Communication
  • Social cognition

Doctors rate patients on each function using a scale from 1 to 7, based on how independently they can handle everyday tasks. The total score ranges from 18 to 126, with higher scores meaning greater independence. Medical staff measure it at the start and at the end of a patient’s stay. Your clients can see their progress, and doctors have a clear record of what was accomplished.

Prove That Your Treatment Works

If you want people to come back, they need to leave with a clear picture of what they gained. The FIM model can include both subjective and objective aspects of a patient’s health in a simple infographic. In fact, the range of potential indicators is extremely broad — it is not limited to just vital signs or standard clinical data.

You can track mood, pain levels, or sleep quality alongside weight, blood pressure, and other measurable results. The FIM model also captures data that is typically difficult to record and evaluate in conventional healthcare settings. Seeing this progress encourages your clients to come back, either to maintain their results or try another program. 

FIM-based charts are highly flexible, because you can change the indicators to fit what your property specializes in. If you focus on weight loss, include BMI, circulation, metabolism, and body fat percentage. If you promote anti-aging programs, show patients how their skin condition, immune status, stamina, and hormone levels have changed. If you work with professional athletes, add performance metrics that matter to swimmers, runners, or weightlifters. 

With Jivi, we can customize the FIM model not just for your clinic, resort, or wellness center, but for each treatment program you offer.

Ready to start proving your treatment results with infographics? Fill out a short form to find out how much it costs. As a bonus, you will get a calculation template «7 customer service indicators».

Why Infographics Work Better Than Photos

Programs focused on weight loss or beauty treatments are especially hard to sell without before-and-after visuals. However, many patients would not want their photos made public. Plus, before-and-after photos cannot capture the full range of changes happening inside a person’s body and don’t always communicate the value of a treatment. That’s where infographics have an advantage: they present real progress in a clear, visual, and easy-to-understand way.

Test New Ideas

Wellness products are evolving. During the pandemic, many properties started offering COVID-19 recovery programs. But how do you know if a new treatment delivers results?

Let’s say you launched a respiratory health program. With Jivi, you can create infographics for each patient with their results and analyze how effective your treatment really is. In simple terms:

  • Look at the before and after data
  • Find the weak spots
  • Adjust your treatments
  • Track whether the changes help

If you’re looking for more ways to use technology to improve your processes, follow the Jivi LinkedIn. It is a valuable resource for professionals in hospitality and wellness, including executives, managers, marketers, and doctors. We cut through the noise to deliver insights that matter:

  • In-depth articles and case studies
  • Latest industry trends and news
  • Practical tools and smart approaches turned into simple how-to guides
  • Ready-to-use checklists and forms to save your time 

Find Your Strengths and Attract New Clients

Analyzing FIM data also helps you discover what your team does best. You may find that certain groups of patients get particularly good results or that your treatments have a strong effect in specific areas.

For example, young mothers value your wellness programs, while retirees show significant improvements in memory and mobility. Use these insights in your marketing campaigns. Add them to your website, mention them on social media, or write an article to show potential clients what makes your property worth choosing.

Turn Happy Clients into Your Best Promoters

Sending a patient home with a printed, branded infographic works like free advertising. When they get back from their wellness trip, friends and family will ask how it went. Instead of saying, “It was great, I liked it,” they can show proof. This printed infographic becomes a bridge that brings their relatives, friends, social media followers and coworkers to your property.

The FIM model is an essential tool if you want to prove to your clients that their trip made a real difference. But the potential of these infographics goes beyond that. Use them to test new ideas, improve your programs, find what makes your property special, and turn your patients into your biggest advocates.

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