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Middle and junior medical staff are hard to find and easy to lose. We decided to look at this from a different angle. How can you attract top candidates and keep them engaged once they join your team?
Your Property’s HR Brand
Hiring works like a sales funnel. At the top are all the candidates who are interested in working at your property. At the bottom, after passing through all the filters, are the employees who survived their probation period.
To get more candidates into the top of that funnel, you need to work on your appeal as an employer. A respected clinic or wellness center with great reviews will always have an easier time filling positions. So the work you do to attract and keep patients also strengthens your ability to recruit and retain talented staff.
Compensation
Thank-you notes, certificates, a nice cafeteria, and other non-material perks are important. But they are just nice extras. The real reason people choose one employer over another comes down to fair pay.
We are not necessarily talking about a high salary. We mean bonuses tied to key performance indicators that actually matter. Like positive feedback that patients leave in your mobile app, or extra services sold.
In Jivi, there is a section where you can set up compensation for staff involved in selling and delivering paid services.
You can easily create motivation systems for:
- A person who prescribed a procedure and convinced a patient of its benefits
- An employee who delivered a procedure (there can be more than one)
Use a percentage or a fixed amount, and set different rules depending on how a client paid. All earnings from the administered procedures add up in a report for each staff member.
How much does it cost to set up a KPI-based motivation system for your staff? It depends on several parameters. Fill out a short form to find out. As a bonus, you will get a calculation template «7 customer service indicators».
Finding and Keeping Your Best People
Bonuses for sales are just one piece of a puzzle. There are many other metrics you can build into your motivation system.
The principle is simple. If a staff member only affects a patient experience and does not sell extras, split their pay into two parts: base salary and KPI bonuses. If they do sell extras, split it into three parts: base salary, KPI bonuses, and sales commissions.
Either way, KPIs are essential. They are the only way to really influence service quality and make sure staff follow your standards.
Patient satisfaction isn’t just about renovations, good food, and clean hallways. Their comfort comes down to how well staff communicate and how much of their time you’ve given back to them through automation.
Take electronic medical records: they free doctors from routine paperwork so they can focus on their patients. Setting this up is easy. The tricky part is making sure doctors actually use that extra time well and show genuine empathy.
Building a team of people who genuinely care about patients takes time. It is an ongoing process. For new properties, it starts with hiring the right people from day one.
For existing ones, we recommend taking an honest look at where you are now and where you want to be.
A bonus system based on individual KPIs can help you get there. Here are some basic metrics you can track for your medical staff:
- Attending Physician: patients seen, feedback, retention rate, additional services revenue
- Middle Medical Staff: procedures administered, feedback, adherence to standards
You also need to explain to your staff why KPIs matter. Train them, test them, and make sure they follow your standards. Experienced employees will then guide new hires and help them learn how to:
- Behave at work
- Communicate with colleagues
- Interact with patients
- Handle unusual situations
- Contribute to improving what a property offers
You will push back against stereotypes, your own and your staff’s. You will adjust plans along the way, but it pays off. Happy patients come back again and again, and happy staff take pride in their work, knowing they will be rewarded.
The Jivi LinkedIn page is a valuable resource for professionals in hospitality and wellness, including executives, managers, marketers, and doctors. We cut through the noise to deliver insights that matter:
- In-depth articles and case studies
- Latest industry trends and news
- Practical tools and smart approaches turned into simple how-to guides
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