Ways to profit increase
5 powerful tools to double treatment package sales and health resort’s revenue
CRM integration: streamline your booking process
Speed is key when it comes to closing sales. When managers spend time checking room availability and manually creating payment documents, valuable opportunities slip away.
Integrate your PMS with CRM. This allows managers to book rooms during calls, access client profiles, and quickly view available options. System automates payment document generation, notifies staff of received payments, and sends instant confirmations to clients. With Jivi’s ready-made CRM integration, you can also boost repeat sales by recommending the next visit date and generating auto-tasks for early bookings.
Dynamic pricing: optimize your rates
Maximize your resort’s profits by adjusting rates based on demand. Increase prices during peak times when guests are eager to book, and lower them during quieter periods.
Analyze daily occupancy rates (Occ) and average revenue per room (RevPAR) to make informed pricing decisions. If managing pricing feels daunting, consider a dynamic pricing system that adjusts rates automatically based on real-time data across all platforms.
Jivi offers all five tools mentioned here — answer five quick questions to discover the cost of multidimensional automation for your health facility. As a gift, you’ll get a checklist «Boosting occupancy during the low season».
Overbooking: turn no-shows into opportunities
Picture this: it’s peak season, prices are skyrocketing, but some guests don’t show up. While you can’t predict every circumstance, you can minimize their impact.
Use PMS systems that track reservation changes daily. By analyzing last season’s no-shows, the system can recommend selling a few extra standards to offset potential losses and create a buffer for premium room categories. If all guests do arrive, offer upgrades or accommodate them at a partner facility to maintain satisfaction while maximizing occupancy.
Room stock defragmentation: optimize your inventory
Instead of selling specific rooms, sell by category. This approach allows you to confirm room types at booking while assigning specific rooms at check-in based on availability. This will protect you from downtime caused by booking shifts.
Jivi also has a room defragmentation tool. Our system optimizes your inventory management, increasing average revenue per room (RevPAR) while ensuring that your room stock remains in excellent condition for longer.
Loyalty system: build stronger connections
Attract new customers and keep current ones engaged with a loyalty program. Create a system where customers earn valuable rewards for targeted actions. The more often a client fulfills the conditions, the higher his level in the system, giving them additional privileges and fostering a stronger connection with your resort.
We recommend using a loyalty program as a demand management tool. Encourage clients to engage more frequently by offering double bonuses for less popular services or allowing them to use loyalty points for discounts. This not only increases customer retention but also boosts overall sales.
Smart customer base management: know your guests
Analyze spending patterns among your guests to identify your highest-value customers. Tailor offers specifically for them and implement look-alike targeting strategies.
Maximize off-peak sales: target your most profitable clients with exclusive offers during low seasons. They’ll likely compensate for discounts by purchasing additional services, ultimately increasing your revenue.